The Los Angeles Designated Market Area (LA DMA)

Welcome to the Los Angeles DMA (Designated Market Area). It's a vast, dynamic and incredibly diverse market. As the nation’s second-largest metro area, the Los Angeles media market represents one of the most powerful and potentially lucrative markets for advertisers in the United States.

Enormous In Size

Spanning more than 48,000 square miles, the Los Angeles DMA covers all of Los Angeles, Riverside, Ventura, Orange and San Bernardino counties. If the 5-county DMA were a state, its total population would surpass every other state except California, New York and Texas.

Affluent & Free Spending

Comprising one of the wealthiest populations in America, LA DMA residents continue to earn more and spend more than almost every other major U.S. market, ranking it second only to New York and ahead of Chicago and San Francisco in total income and retail sales.

Community-Based

On the map, it may look like one big city, but the LA DMA is actually a huge cluster of neighboring towns and communities, each with its own distinct character and lifestyle. In total, there are more than 291 communities in the LA DMA stretching all the way from downtown Los Angeles to the beach towns … from the sprawling inland valleys to the mountains and high desert plains.

From our over-the-air transmitter near Baker, to our region-wide coverage on iHeart Radio and Audacy, ESPN SoCal is a must-buy to reach consumers throughout Southern California.

Contact us today to find out how we can help enhance your brand and drive sales.